[4][8] Social media graphics packages are distributed by the ICM to encourage online advocacy.

[9] The events of the celebration often include seminars and social gatherings for midwives, among other activities.

For example, the 2011 celebration in Malta included a five-kilometer public demonstration from Pietà to St. Julian's to raise public awareness, followed by a seminar about lactation and skin care for new mothers, and a "wine-and-dine" social event.

[10] In the 2023 celebration in Maryland County, Liberia, the midwives met with local schoolchildren.

[4] On 5 May 2022, the Bristol and Belfast city halls lit up in berry and tangerine, the colors of the Royal College of Midwives, to mark the occasion.