Bay Street, a more modern open-air shopping center, is anchored by Restoration Hardware, and primarily features restaurants including The Capital Grille, The Cheesecake Factory, and Bar Louie among others.

[3] A Renaissance Hotel, with 293 rooms and 12,500 square feet (1,160 m2) of meeting space, connects directly to Bay Street.

The mall is built on 150 acres of land southeast of Tampa International Airport, part of which was originally an 18-hole Hall of Fame golf course.

[14] The mall's Lord & Taylor closed in July 2004, with plans already announced to replace it with a Robb & Stucky furniture store which opened in February 2005.

[18] Robb & Stucky closed due to bankruptcy in 2011, with upscale fitness gym LifeTime Athletic taking over the store in 2014.