The International Rock Awards was a United States music award ceremony meant to honor the top musicians in the rock music genre.
The award show is interpreted to have been an attempt to provide a buildup to the Grammy Awards,[1] but failed to attract sufficient viewers to remain successful.
BFI lists the first award ceremony in 1989 as The Coca-Cola International Rock Awards, indicating that the event was sponsored by The Coca-Cola Company.
[2] The awards were attended by a number of celebrities from rock music and the film industry, including Eric Clapton, Keith Richards, Grace Jones, Robert Palmer, Ozzy Osbourne, Alice Cooper and Lou Reed.
[3] The program also featured entertainer performances and celebrities made a number of presentations.