236 schools, workplaces and organizations representing more than 125,000 students and staff registered to take a STAND against bullying by signing and wearing a special pink pledge shirt.
[1] Each participating school, workplace or organization hosts their own STAND with aid being provided by event coordinators Bully Help Initiatives, a Canada-based organization committed to developing effective support structures for victims of bullying through a variety of initiatives.
Participation in the STAND constitutes the signing and wearing of a special pink pledge shirt.
Signing and wearing this shirt identifies a peer based support structure to victims and their bullies in a non-confrontational way.
The color of the shirts is based on a campaign started by Travis Price and David Shepherd, two students who took a stand for a fellow student who was bullied for wearing a pink shirt to school.