The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.
The fair always has an official partner country, in 2018 (March 7–11) represented by the German state of Mecklenburg-Vorpommern.
Due to the rapid spread of the new coronavirus (COVID-19) the Federal Ministry of Health and the Federal Ministry of Economics have stated their opinion that ITB Berlin be cancelled.
[3] The thematically ordered market segments help visitors and exhibitors to quickly find their way through the wide product range of ITB Berlin: Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, Youth Travel.
In addition to the industry's leading trade magazines, business and travel journalists from 94 countries also report on the latest travel trends and products.