Internet Matters was launched on 13 May 2014 with a launch event at the Museum of Childhood, Bethnal Green, London attended by guests including Sophie Ellis-Bextor and Janet Ellis and industry experts including Sonia Livingstone.

[1][2][3][4][5] At the time, David Cameron described the launch as 'a significant step forward in our mission to protect our children online'.

[7] The organisation also works closely with other child e-safety charities and industry bodies including the NSPCC, Childnet, FOSI, the CEOP, search engine Google[8] and TikTok.

[46] The site has published guidance to help parents understand information relevant to their child’s age, the latest in connected technologies, mobile applications, social networking and online gaming.

The findings of the study highlighted a clear demand for more information about the risks children face when accessing the internet, at the time of research 74% of parents surveyed stated they wanted to know more.