Jump scare
[7] While editing Cat People (1942), Mark Robson created the jump scare, in which quiet tension builds and is suddenly and unexpectedly interrupted by a loud noise, cut, or fast movement, startling the viewer.
[13] The 1980 film The Shining is known for its "misplaced" jump scares, whereby director Stanley Kubrick appears to subvert horror conventions with seemingly banal occurrences which coincide with a dramatic cymbal crash preceded by a tense orchestral build up.
Such instances include the appearance of a title card announcing "Tuesday" or when Jack Torrance, the film's main antagonist, removes a sheet of paper from a typewriter.
[21] In 2004, K-fee (Kaffee), a German caffeinated energy drink company, released nine television advertisements that feature peaceful footage, such as a car driving through a green valley, or two people at a beach.
At the end of each advertisement, the slogan, "So wach warst du noch nie", which translates into English as, "You've never been so awake", appears on the screen, simulating the effect the energy drink will have on its consumers.
Four radio ads were also released such as a Christmas story and a meditation audio, both in German and English, with the last intended to expand the brand to the United Kingdom.
In August 2018, a video marketing The Nun depicts the iOS device volume icon muting before the titular character appears with an incredibly loud scream.
When the player reaches a certain point, whether they touch a wall or not, an image of the possessed Regan MacNeil (Linda Blair) from the film The Exorcist suddenly appears on the screen along with an edited sound effect of her screaming playing twice.
A prominent early screamer reaction video (a sketch by Saturday Night Live) was uploaded on YouTube in May 2006 by user "Can't We All Just Get Along?".
", however a picture of a scary creature appears with a big shout, the boy hits the screen and breaks the computer monitor, urinates in his pants, and runs towards the person filming him, starting to cry.
