Following the club success of "Serve the Ego", Jewel shifted to a more pop-oriented sound with the release of "Intuition".

The song, which strays from her usual folk style with simple acoustic guitar instrumentation, starts off with a French accordion and then experiments with dance-oriented beats with subtle urban influences, using synthesizers.

"[1] Inspired by the sudden success of scoring a number-one single on the US Billboard Hot Dance Club Play chart with "Serve the Ego"—the final single from her previous album, This Way—in early November 2002, Jewel decided to make a radical departure from her previous folk-oriented musical efforts and recorded a dance album.

[3] It features accordions and dance beats,[3] while she urges listeners to follow their hearts but then taunts, "Sell your sin/Just cash in.

[6] Jewel later noted that the song came about in a "not ideal way" which was "the worst of what the music business is", when her label and her then-management got her involved in the Schick campaign.

Todd Burns from Stylus Magazine wrote that the track is "one of the better singles of the year (2003), Jewel's vamps up the scale demand to be imitated whether lovingly or hatefully.