[1] InvoCare Limited was created in 2001 as part of a divestment by Service Corporation International who sold an 80% stake of their Australian funeral division to a consortium led by Macquarie Bank.

InvoCare, along with the Australian funeral industry generally, has been dogged by controversies relating to pricing and misleading customers.

In November 2014, InvoCare Limited paid a penalty of $102,000 to the Australian Competition and Consumer Commission (ACCC) for "allegedly making a false or misleading representation" for advising customers who had pre-purchased burial sites that they were contractually required to purchase memorial plaques from InvoCare, when this was not the case.

[13] In November 2019, an investigation by CHOICE Magazine found that InvoCare was charging fees for no service and gouging hundreds of dollars from bereaved Australian families.

The funeral operator advised that it was beginning to see an impact on its core business due to restrictive social gathering measures.