In the race's first year in 2011, Ricky Stenhouse Jr. earned his first win in what was then the Nationwide Series despite his engine blowing coming to the start/finish line on the last lap.
His Roush Fenway Racing teammate Carl Edwards, who was running 2nd, could not see through the smoke coming from Stenhouse's car and as a result, he hit the back of Stenhouse's car which allowed him to cross the start/finish line 1st and win.
The revived Circuit City brand was the race's title sponsor in the last of those years in 2019.
[3] On March 27, 2024, Hy-Vee was announced as the title sponsor of the race in 2024 in its first year on the series' schedule since 2019.
The grocery store has been the title sponsor of the IndyCar Series doubleheader races at the track since 2022.