In November 2023, the Big 12 announced its scheduling matrix for the next four seasons, which is set to end the rivalry's continuous streak in 2027.
[2] The teams first met in 1917, when both universities were members of the erstwhile Missouri Valley Conference.
[3] Historically, the game was not considered a major rivalry, but in light of changes in the Big 12 in the late 2000s, the universities pushed to highlight it to generate revenue and interest for their football programs.
[4] They scheduled two neutral-site games at Arrowhead Stadium in Kansas City, Missouri in 2009 and 2010, which fans and the media dubbed "Farmageddon", a reference to the agricultural roots of these land-grant universities.
In 2025, the rivalry will take place on a neutral site on August 23, 2025 in the Aviva Stadium in Dublin, Ireland, called the Aer Lingus College Football Classic.