Woo was selected for multiple reasons as it pertains to trains and wrestler Ric Flair's legendary "Wooooooo!".

[4] The primary logo depicts a robed, blonde haired wolf wearing sunglasses holding a football in one arm while striking the Heisman pose.

[4] Iowa's General Manager, Bailey McRae, stated that many submissions consisted of variations of "woo" and "loo".

The new logo depicts a white-haired wolf wearing sunglasses, a cowboy hat, and a Hawaiian shirt holding a football in one arm while striking the Heisman pose.

[3] Amanda McCormick was hired as the general manager for the 2025 season; however, on November 13, 2024 resigned of the title.

On February 29, 2024, the Woo announced Mook Zimmerman as the inaugural head coach.