The finely hairy, emerald green leaves are ovate to almost circular, 5 to 14 cm long.

It is cultivated as an ornamental plant in many places, and the descendants of garden escapees now grow wild.

Fast-growing and self-seeding, it may be used to hide unsightly fences or walls, and may also be used decoratively on trellises.

The flowers are several centimeters wide and appear in various shades of blue, pink or rose, often with white stripes or edges or blends of colors.

[citation needed] During the Edo period of the 17th to 19th centuries, as more people started to live in cities, a fad for growing potted morning glories of different colors and sizes swept through the country.

[6] In early summer, morning glory markets are held in large cities in Japan, where merchants and hobbyists sell the flowers.