In 2008, Irma entered ESCP Europe (Top French Business School) and graduated in the Master in Management in 2012.

She released several home-made videos with acoustic covers on YouTube in collaboration with French and international musicians, including Tété ("Hey Ya!

"), Tom Dice ("Talkin' 'bout a Revolution") from Belgium and Patrice ("The Times They Are a-Changin'") from Germany.

In 2012, she was featured in a European Google Chrome ad which chronicles her rise to fame after posting videos on YouTube, and she was nominated for the best French act at the 2012 MTV Europe Music Awards.

Irma's music video Save Me (directed by Xavier Maingon) won 2014 the "Starz People’s Choice Award" in the section Music Video at the 37th Starz Denver Film Festival.