Headquartered in Tel Aviv, ironSource also has offices in New York, San Francisco, London, Beijing, Shenzhen, Tokyo, and Seoul.
Founded in 2010 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.
[19] In Fall 2014, ironSource raised approximately $85 million from a group of international investors and acquired the mobile game studio Upopa.
[28] In August 2017, ironSource was reported to be "in advanced talks" to be bought for $1.8 billion by a consortium of investment funds.
[35] On June 29, 2021, ironSource went public via a merger with an SPAC backed by private equity firm Thoma Bravo Advantage.
[36] In July 2022, Unity Technologies agreed to buy ironSource in an all-stock deal worth US$4.4 billion.
[40] In February 2011, the company released its first product, InstallCore, as an open-source SDK[41][42][43] for a cross-platform installer creation tool and advertisement-delivery platform.