Buck was hired as showrunner in December 2015, Jones was cast as Rand in February 2016, and Brett Chan served as the stunt coordinator for the first season.
It received generally negative reviews from critics, but third-party data analytics determined that the series had strong viewership.
In the first season, after being presumed dead for 15 years, Danny Rand returns to New York City to reclaim his family company from Harold Meachum and his children Ward and Joy.
[35] In October 2013, Deadline Hollywood reported that Marvel Television was preparing four drama series and a miniseries, totaling 60 episodes, to present to video on demand services and cable providers, with Netflix, Amazon, and WGN America expressing interest.
Loeb promised that news on a showrunner would be coming,[39] and Marvel announced that Scott Buck would serve in the role a month later.
[40] John Dahl, Cindy Holland, Allie Goss, Alison Engel, Kris Henigman, Alan Fine, Stan Lee, Joe Quesada, Dan Buckley, Jim Chory, Loeb and Buck serve as executive producers on the series.
Loeb felt Metzner's "love of all things Iron Fist and his extensive knowledge of martial arts films made him the perfect choice" for new showrunner.
[22] They are joined by Simone Missick as Misty Knight, reprising her role from previous Marvel Netflix series,[21] and Alice Eve as Mary Walker.
[22][23] Stephanie Maslansky is the costume designer for Iron Fist, after serving the same role for the previous Marvel Netflix series.
[46] Maslansky noted one of the differences in the series compared to the other Marvel Netflix series was the neighborhoods it spent time in ("the wealthier neighborhoods; Midtown, Upper East Side, that sort of thing") compared to Hell's Kitchen for Daredevil and Jessica Jones and Harlem for Luke Cage.
I took that distinctive silhouette from the Shaolin warrior monk clothing, and we combined it with the traditional colors of the Iron Fist, green and gold.
[24][52] The first season was filmed in high dynamic range (HDR), which Billeter stated added "a learning curve" to his work, forcing him to rethink how he would shoot certain scenes.
[57] Iron Fist is the fourth of the ordered Netflix series, after Marvel's Daredevil, Jessica Jones and Luke Cage, which lead to the miniseries The Defenders.
[40][58][59] In November 2013, Disney CEO Bob Iger stated that if the characters prove popular on Netflix, "It's quite possible that they could become feature films,"[60] which Sarandos echoed in July 2015.
[61] In August 2014, Vincent D'Onofrio, Wilson Fisk in Daredevil, stated that after the "series stuff with Netflix", Marvel has "a bigger plan to branch out".
As it is now, in the same way that our films started out as self-contained and then by the time we got to The Avengers, it became more practical for Captain America to do a little crossover into Thor 2 and for Bruce Banner to appear at the end of Iron Man 3.
Todd Yellin, Netflix's vice president of product innovation, noted that audiences watch the series "in order of how they're interested in them and how they learn about them."
[77] In October 2018, Crimson Hexagon, a consumer insights company, released data that examined the "social-media buzz" for the series to try to correlate it with potential viewership.
The website's critical consensus reads, "Despite some promising moments, Iron Fist is weighed down by an absence of momentum and originality.
The website's critical consensus reads, "Better action scenes and tighter pacing elevate Iron Fist's second season, but it remains a lesser light among MCU shows.
[89] Kevin A. Mayer, chairman of Walt Disney Direct-to-Consumer and International, noted that, while it had not yet been discussed, it was a possibility that Disney+ could revive the series.
Wing, remaining in New York, would have been struggling to come to terms with her identity and newfound power before reuniting with Rand and becoming a couple.