IronMind Enterprises, Inc. is an American niche market business based in Nevada City, California, that specializes in "tools of the trade for serious strength athletes.
"[1] Though many of its products include strength-training equipment and accessories, IronMind also publishes books, DVDs and the quarterly magazine MILO: A Journal For Serious Strength Athletes.
Some of IronMind's notable products include the Captains of Crush Grippers, the Rolling Thunder, the Vulcan Racks system, and the book Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks.
IronMind has been a mail-order company since its inception and publishes an annual product catalog that also provides training tips, a history of strength sports, and information on subjects ranging from hand health to nutrition.
[8] Strength enthusiasts, people training at home and those with hand ailments such a carpal tunnel syndrome and arthritis make up the rest of IronMind's patrons.
It first published a chart in 1995 highlighting how grip strength applies to activities and professions ranging from law enforcement to powerlifting and playing music,[12] and expanded on it in subsequent catalogs.
[21] As a photographer and editor-in-chief for IronMind's quarterly journal MILO (launched in 1993), Strossen flies over 100,000 miles a year to cover strength-sport events around the world.
[24] The following year, IronMind continued to help internationalize the Arnold by bringing in three more 2004 Olympic medalists in weightlifting: George Asanidze (Republic of Georgia), Le Maosheng (China) and Velichko Cholakov (Bulgaria).