The authors give satirical criticisms of people, places, institutions and phenomena seen in modern British life.

Subjects include Live 8, 50 Cent, Chris Martin, Philip Green and The Daily Mail.

The book was also made available as an audio CD read by Julian Rhind-Tutt and Stephen Mangan.

: Volume Two was released as a sequel, with the same authors turning their attentions to Lemsip medicine and Bratz dolls amongst other subjects.

It covers much the same territory as the other volume, presenting a sarcastic, grumbling view of modern consumerism, politics and popular culture.