It became the tallest structure of Yekaterinburg on 24 March 2018 when the unfinished TV Tower nearby was demolished as part of the city’s beautification program in preparation for the 2018 FIFA World Cup.

][clarification needed] in the prestigious neighborhood with the house of the government of Sverdlovsk Oblast, the Regional Duma, drama theater and 5-star Hyatt Regency Yekaterinburg hotel across of B. Yeltsin St. and Boevih Druzhin.

The Iset Tower is fitted with 225 premium class serviced apartments, as well as including a casino, club house, and parking.

[6][7] According to Werner Sobek, The Iset Tower offers modern-day amenities such as a spa and wellness area, a swimming pool and its own cinema.

A parkland area that is also open to the general public is being created on top of a generously dimensioned roof that covers the driveway and the parking facilities of the tower.