[7] Romanian businessman Ovidiu Șandor established a new urban center concept, which would include facilities to allow gradual development for the area.

[9] The management of the complex knot of fluxes, connections, thoroughfares, viewing directions and panoramas influenced the planning strategy, the architectural design and the inner landscaping.

The main strategy was to divide the site into three east–west strips along the boulevard, along the riverbank and in-between along the future eastern connection.

It will also provide the development of some playgrounds, will be served by an after-school, but also by several well-rated schools and kindergartens, located in the vicinity.

Ultimately, the pedestrian area of the complex will offer restaurants, cafés, terraces and other spaces for socializing and relaxing.