Isopogon cuneatus, commonly known as coneflower,[2] is a species of plant in the family Proteaceae and is endemic to the south-west of Western Australia.

It is a shrub with oblong to egg-shaped leaves with the narrower end towards the base, and flattened-spherical heads of glabrous pale to purplish pink flowers.

The flowers are arranged in conspicuous, flattened-spherical, sessile heads on the ends of branchlets, 40–55 mm (1.6–2.2 in) long in diameter with broadly egg-shaped involucral bracts at the base.

Flowering occurs from July to October and the fruit is a hairy oval nut, fused with others in a hemispherical cone up to 35 mm (1.4 in) in diameter.

[4][5] Coneflower grows in heath, shrubland and low woodland on stony hills and swampy flats between Albany, the Stirling Range and Cheyne Bay in the Esperance Plains, Jarrah Forest and Warren biogeographic regions.