Isuzu has assembly and manufacturing plants in Fujisawa, which have been there since the company was founded under earlier names, as well as in the Tochigi and Hokkaidō prefectures.
[3] In 1919 came the first ever Japan-produced passenger car, a Wolseley model, the Fifteen A9 15/40 НР at the Tokyo Ishikawajima Shipyard at the Fukagawa Factory.
[5] In 1923 Japan was devastated by the Kanto earthquake which made the fledgling transportation infrastructure that was heavily reliant on government-owned railroads unusable due to the twisted tracks.
In 1929 IHI Corporation, separated part of its manufacturing business and merged with DAT Automobile Manufacturing Inc. (a predecessor of Nissan) and changed its name to Jidosha Kogyo Co., Ltd. (Automobile Industries Co., Ltd.) The names used for the products of this company, marketed as "Sumida" and "Chiyoda", have special significance in Japan.
Under pressure from MITI, who were attempting to limit the number of automobile manufacturers in Japan, a cooperation with Fuji Heavy Industries (Subaru) began in 1966.
A modified version was sold in the United States as Buick's Opel by Isuzu, and in Australia as the Holden Gemini.
Isuzu's then president Toshio Okamoto then initiated a collaboration with small-car expert Suzuki to develop a global small car for GM, the S-car.
During this period Isuzu also developed a worldwide presence as an exporter of diesel engines, with their powerplants in use by Opel/Vauxhall, Land Rover, Hindustan, and many others.
Two Isuzu model lines (Gemini, Impulse) were marketed as part of the Geo division (Spectrum, Storm) when it was initially launched as a Chevrolet subsidiary.
In the domestic Japanese market, OEM deals with other manufacturers were entered to aid the poorly performing passenger car arm.
This OEM tie-up occurred alongside the establishment of SIA (Subaru-Isuzu Automotive), an American joint venture with Fuji Heavy Industries (the parent company of Subaru).
The new Axiom launched in 2001, with the fictional salesman Joe Isuzu from 1980s advertising campaigns brought back to promote it.
Isuzu sales began to slide due to the aging of the Rodeo and Trooper, and poor management and a lack of assistance from GM.
[15] The production version of the VehiCROSS was introduced to the US in 1999, but met with mixed reviews, as its high price tag, unique styling and two-door configuration did not seem to meet with market demands.
Production of the VehiCROSS and other sport utility vehicles, including the Trooper, ended in 2001 as part of a major financial reorganization which eliminated almost 10,000 jobs.
[15] The number of Isuzu dealerships in the US began a rapid decline, and by 2005 had only 2 models: the Ascender (a re-badged GMC Envoy) and the i-series pickup truck (a rebadged Chevrolet Colorado).
At this point, Isuzu in the US was primarily a distributor of medium duty trucks such as the N-series, sourced both from Japan and US plants in Janesville, Wisconsin and Flint, Michigan.
Despite extremely low sales figures of 12,177 passenger vehicles for 2005 (with leftover Axiom and Rodeos making up 30% of this), Isuzu Motors America announced its first profit in years, mainly due to restructuring cuts.
In June 2006 Isuzu and GM agreed to establish a joint venture called "LCV Platform Engineering Corporation (LPEC)" to develop a new pickup.
The two companies agreed to study possible business collaboration focusing on the areas of R&D and production of diesel engines, related emissions-control, and other environmental technologies.
In January 2007 Isuzu and General Motors updated the LCV range with a 3.0 litre common rail diesel engine that had far more torque and power than its predecessor.
[29] In December 2019, Isuzu announced that it had signed a non-binding memorandum of understanding which would eventually see Volvo sell UD Trucks to them.
The three companies said they would form a new joint venture by April called Commercial Japan Partnership Technologies Corporation with the aim of developing fuel cell and electric light trucks.
This action did not affect Isuzu's commercial vehicle or industrial diesel engine operations in the United States.
[35] In Australia, Isuzu was for many years a major supplier of light commercial and domestic vehicles to Holden (General Motors).
Its presence in the country began in 1966 when it established a manufacturing facility for pick-up trucks in the Samuthprakarn province with a capacity of 155,000 units per year.
[36] The automaker quickly became a market leader so that by 2002, the company transferred its production base from its original location in Fujisawa, Japan to Thailand.
Isuzu claimed the largest share of the Thai commercial vehicle market, outperforming its competitors for at least 23 years.
[37] In the same year, it announced that its profit climbed 7 percent and has doubled its annual truck production to meet overseas demands.
[40] Some of the main features include the wireless Internet Digital Tachograph, the first of its kind in Japan, combined with hands-free communication, voice guidance, and text messages displayed from the dispatch office.