"It's Alright" is a song by English boy band East 17, released in November 1993 by London Records as the sixth and last single from their debut album, Walthamstow (1993).

The song was written by band member Tony Mortimer, and produced by Phil Harding, Ian Curnow, Richard Stannard and Neil James Stainton.

The single version, labelled the "Guvnor mix", begins with a slow ballad-like intro for the first minute, before converting to the techno-house sound for the rest of the track.

In 2011, English singer and songwriter Kim Wilde recorded a cover of the song for her 12th album, Snapshots (2011), which charted in Germany.

In his weekly UK chart commentary, James Masterton complimented "It's Alright" as "classic East 17", "starting mellow with a piano before launching into a hardcore dance beat.

"[2] Victoria Segal from Melody Maker named it a "pop spectacular", noting "the cocky thump" of the song, "with its stud farm lyrics (We are the seed of the new breed)".

[3] In his review of Walthamstow, Alan Jones from Music Week found that the track "rings the changes; a reggae rollercoaster that moves from a UB40-style lead vocal through ragga and dub.

"It's Alright" begins with band members Brian Harvey and Tony Mortimer in a dark room, in front of a red stage curtain.

In June 2015 the song was featured in an advertisement for the mobile network 3, in which it is lip-synched by a purple puppet, made by Jim Henson's Creature Shop, named Jackson.