It's Growing

[3] This single was the follow-up to "My Girl", which was the first to feature David Ruffin as the Temptations new lead singer.

Motown had hoped to repeat the success of the previous single by giving "It's Growing" a somewhat similar sound but with a bigger orchestration and adding The Andantes for additional backing vocals.

This single, the second from The Temptations Sing Smokey, would be backed by the Eddie Kendricks-led cover of The Miracles' "What Love Has Joined Together."

While not as successful as the previous single, it still made the Top 20 in the Pop charts, continuing Robinson's reign as the group's main producer.

Cash Box described it as "a slow-shufflin’, pop-r&b rhythmic romancer about a twosome who seem aptly suited to each other.