It's The Sun Wot Won It

[3] Owned by Australian-American media mogul Rupert Murdoch, The Sun had been relentless in its drive to turn voters against the Labour Party leader, Neil Kinnock.

Kinnock himself blamed The Sun and other newspapers sympathetic towards the Conservatives as a major factor in his failure to win the election and bitterly denounced its use of "misinformation and disinformation".

[4][8] Even some Conservatives acknowledged that The Sun contributed to their election triumph, including Margaret Thatcher and Alistair McAlpine.

[4] A 1994 report in The Independent claimed that The Sun had little effect on the Conservatives getting a larger vote share and said that it was more likely that people thought John Major, who had taken office in November 1990, was a stronger leader than Kinnock, who had become overconfident of winning.

[12] In a 2008 special pull-out section about green energy, an altered version of the anti-Kinnock headline appeared in The Sun featuring Labour Prime Minister Gordon Brown and the words "Will the last person in Britain to switch to energy-saving bulbs please turn out the old lights" next to an image of Brown's head in a lightbulb.