"It's a Loving Thing" is a song by Dutch dance music vocalist CB Milton, released in 1994 as the third single from his debut album by the same name (1994).

The debut hit for CB Milton follows a tried and tested Eurodisco formula and in the footsteps of artists such as Haddaway.

"[3] Pan-European magazine Music & Media commented that Milton "has drunk out of Haddaway's cup, and now he knows what's love.

"[5] A reviewer from Music Week gave the song three out of five, adding, "Milton's soulful voice is down in the mix on this relentless Euro techno stomper, unsurprisingly remixed by the 2 Unlimited production team.

"[7] James Hamilton from the RM Dance Update declared it as a "huskily lisping black Dutchman's cheesy synth seared galloping 0-137.9bpm Haddaway-ish but more frantic catchy Euro smash".