It (stylized in quotation marks) is a 1927 American silent film directed by Clarence G. Badger,[a] and starring Clara Bow.

The film was a box office hit and served as Bow's star vehicle, turning her into one of the most popular actresses of the era.

[6] In 2001, It was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".

[9] Spunky shopgirl Betty Lou Spence has a crush on her handsome employer, Cyrus Waltham Jr., the new manager of and heir to the "world's largest store".

When Betty finally gets Cyrus's attention, she convinces him to take her on a date to Coney Island, where he is introduced to the proletarian pleasures of roller coasters and hot dogs and has a wonderful time.

When Cyrus hosts a yachting excursion, Betty Lou makes Monty take her along, masquerading as "Miss Van Cortland".

Cyrus at first wants to remove her from the ship, but he cannot long resist Betty Lou's it factor; he eventually corners her and proposes marriage, but she gets him back, by telling him that she'd "rather marry his office boy", which accomplishes her goal, but breaks her heart.

The invention of the concept It is generally attributed to Elinor Glyn, but already in 1904, Rudyard Kipling, in the short story "Mrs. Bathurst" introduced It.

[14] Hope Loring, Louis D. Lighton and George Marion Jr. (intertitles) wrote the screenplay and Carl Sandburg noted that Glyn's magazine story was "not at all like the film, not like it in any respect.

Cosmopolitan magazine is featured prominently in a scene where the character Monty reads Glyn's story and introduces it to the audience.