It Happens Every Thursday is a 1953 American comedy film directed by Joseph Pevney and starring Loretta Young, John Forsythe, and Frank McHugh, loosely based on the 1951 autobiographical book of the same title by Jane S. McIlvaine.

[1] After It Happens Every Thursday, Young took a 33-year hiatus from film work of any kind until 1986 when she starred in the TV movie Christmas Eve directed by Stuart Cooper.

[2] A married couple, Bob and Jane MacAvoy (Loretta Young and John Forsythe), and their son, Stevie (Harvey Grant), sell everything and move out to California to buy and start up a newspaper company, the Eden Archive.

A pregnant Jane MacAvoy begins to go into labor and gives birth in the upstairs of the Eden Archive to the couple’s second child: a daughter.

Jane, while canvassing the town's businesses to persuade them to purchase ads in the paper, runs into Myron Trout (Willard Waterman), the owner of a clothing store and presumed villain of the story, whom makes flirtatious advances toward her.