Following exposure at the Winter Music Conference in Miami, Florida,[2] the song gained popularity in dance clubs and was eventually released as a standalone single through Underwater Records on 8 July 2002.

In Europe, it became a top-10 hit in Hungary, the Netherlands, and Spain, and it topped the European Dance Traxx chart for 14 weeks, tying the record for the longest stay at number one on this ranking.

[2] In his weekly UK chart commentary, James Masterton called "It Just Won't Do" a "proper" dance song but dismissed its commercial appeal.

[13] Across the rest of Europe, "It Just Won't Do" entered the top 20 in the Flanders region of Belgium and appeared within the lower reaches of the charts in France, Germany, and Switzerland.

[18][19][20] In September 2003, the song appeared on the US Billboard Hot Dance Radio Airplay chart for a single week, at number 39.