It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.

[1] Paramount also produced a French-language version of the film titled Criez-le sur les toits [fr] (1932), directed by Karl Anton.

With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign.

His father ends up buying the company from him, while Rodney and Mary fall in love.

Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".