[8][9][10] Set up in 2002 with initial funding from the Scottish Arts Council, the Itchy Coo imprint began as a partnership between the publisher and a group of three writers (Matthew Fitt, James Robertson and Susan Rennie).
[24] Until 2011 Itchy Coo ran an education and outreach programme, delivering 500 in-service training sessions to teachers and visiting 1000 schools.
[23] A Scottish Government ministerial working group report stated in 2010 that "The Itchy Coo project has been the main driver of change for Scots since 2002 and has brought about a huge shift in attitudes towards the language in education".
[19]: 26 Itchy Coo publish translations into Scots of such authors as Raymond Briggs, Roald Dahl,[25] Julia Donaldson, Jean-Yves Ferri (Asterix), Jeff Kinney, A.
A. Milne, J. K. Rowling, Alexander McCall Smith, Robert Louis Stevenson and David Walliams.