Joe Bergera has served as the company's president and chief executive officer since 2015, and Iteris reported revenue of $156.1 million in fiscal year 2023, ending March 31.

[14] In July 2019, Iteris acquired Albeck Gerken, Inc., a privately held traffic operations engineering services provider headquartered in Tampa, Florida.

[6][20] According to Business Insider, Iteris is the "leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety".

[27] In 2000, the Virginia Department of Transportation (VDOT) implemented an advanced traveller information system developed as part of a public–private partnership between the agency and Iteris.

[28][29] Iteris designed a crash avoidance system in 2000 to warn Mercedes-Benz Actros drivers if trucks drifted outside their lane without using a turn signal.

[41] The city of San Diego purchased Iteris equipment in 2014 as part of a pilot program to count bicyclists and influence signal lengths displayed by traffic lights.

The cameras were not installed along Harbor Drive until 2016, and engineers had to assess the system's accuracy and address inconsistencies by comparing automatically generated counts with actual video footage.

[6] Iteris analyzed technical data for the Santa Clara Valley Transportation Authority in 2015 to determine if removing two bus lanes would impact traffic on El Camino Real between Palo Alto and San Jose.

[6] The platform also helped growers determine the best times to plant, fertilize, and treat crops,[56] delivering advice via application programming interfaces (APIs) and apps.

[6][58] As of 2016, Iteris was the only company using land surface models for climate and weather prediction as a tool for farmers to use to improve agriculture practices.

[6] The company and Delcan Technologies were recognized for their contributions to MDOT's Automated Vehicle Location and Maintenance Decision Support System Program, which earned a "Best of ITS" award in the "Best New Innovative Practice in the Sustainability in Transportation" category from ITS America.