It is located within the Parzonería de Iturrieta (Basque: Iturrietako partzuergoa), a common land managed by neighboring villages.

[6] In 1933, during the Second Spanish Republic, the government tasked José María Díaz de Mendívil with devising a plan to improve the agricultural output of the province.

[7] The location was chosen due to its high altitude, which makes the risk of viruses infecting the cultivars less likely.

[10] Iturrieta is also the site of small observatory operated by the Sociedad Astronómica de Álava[11] with MPC code J44.

It is shared by the municipality of Salvatierra and the concejos of Alda, Kontrasta, San Vicente de Arana, Ullíbarri-Arana, Róitegui and Onraita.