Ivanjica (Serbian Cyrillic: Ивањица, pronounced [ǐʋaɲitsa]) is a town and municipality located in the Moravica District of southwestern Serbia.

Situated in the valley of Moravica river, Ivanjica has a predominantly hilly and mountainous terrain.

In August and October 1941 it was briefly captured and held by forces of Pećanac Chetniks commanded by Božidar Ćosović.

At the time, Ivanjica was the administrative center of so-called Moravica County (Serbian Cyrillic: Моравички срез).

Following the Government of Serbia Enactment of 29 January 1992, Ivanjica became part of Moravica District, with the administrative center in Čačak, thus becoming more connected to the region.

[5] In 2003, a monument of Draža Mihailović, former Chetniks leader who was born in Ivanjica, was set in town center on his 110th birth anniversary.

It is surrounded by the mountain ranges of Golija, Javor, Mučanj, Čemerno and Radočelo and is in a valley.

The local environment includes forests and clearings, pastures, springs and rivers, wild fruit, 'medicinal' herbs and various game.

The reasons for this trend are bad economic conditions in Serbia, negative natural increase rate and majority of the older population.

[13] Religion structure in the municipality of Ivanjica is predominantly Serbian Orthodox (31,541), with minorities like Atheists (26), Catholics (22), Muslims (15) and others.

The ethnic composition of the municipality: The Old Bazaar (Stara čaršija) is located in the center of the town and was declared an immovable cultural heritage of great importance in 1987.

[26][clarification needed] The center of the town, especially the main street, Milinka Kušića, retains its original appearance dating back to the middle of the 19th century.

[27] The Old Bazaar was used for a decades as backdrop for movies and TV shows in the golden-age of Yugoslavian cinematography.

[citation needed] This municipality was proclaimed to be the first air spa in Serbia in January 2000,[32] while Golija Mountain is Biosphere reserve under the UNESCO protection.

[38] During the 1960s many large textile enterprises were opened in Ivanjica, but their production was severely hit during the 1990s international sanctions on FR Yugoslavia.

[36] Ivanjica belongs to group of economically underdeveloped part of Serbia, with the level of GDP in the range of 60% to 80% of the national average.

[41] The following table gives a preview of total number of registered people employed in legal entities per their core activity (as of 2022):[42] The municipality of Ivanjica has 84.47 kilometers of state roads class I, the most in Moravica District, mostly because of its size.

On the territory of Ivanjica municipality there are 6 football fields, 2 indoor swimming pools, 2 outdoor swimming pools, 3 gyms, one air rifle range, 29 outdoor fields for recreation, one athletics track, one chess hall and 2 sports halls.