The Breeze (Yeovil & South Somerset)

Four applicants entered the running with the winner being RIL Ltd backed by Launch Director James Richards, now owns and runs Approach Motoring School and Approach Driver Academy Ltd, who came up with the name Ivel FM, because it so symbolises the broadcast area.

[2] Other presenters at the station included Neil Quigley, who is now hosting a programme elsewhere, Dan Gold, David Gale, Tim Ley, Phil Clements and Kevin Hann.

Scott Temple and Matt Crabb also joined the line up and continued their shows after the Midwest Radio rebrand.

In 2011 all split shows were dropped and all programming originated from the broadcast center in Yeovil.

Former Orchard FM presenter, Laura Jones replaced Matt Crabb before the station rebranded to The Breeze.

According to RAJAR Midwest Radio reached up to 42,000 adults a month with nearly half a million listening hours.