Jørgen Vig Knudstorp (born 21 November 1968) is a Danish businessman who is the current executive chairman of The Lego Group.

He succeeded Kjeld Kirk Kristiansen as president and CEO of the company in October 2004, holding the position for over 12 years until January 2017, when he stepped down to become executive chairman.

He was the second person from outside the family of Ole Kirk Christiansen to lead the company (the first one being Vagn Holck Andersen between 1973 and 1979), and is widely credited with turning it around from failure.

Under Knudstorp's tenure, LEGO's yearly income went from a loss to drawing a notable profit.

[8] In December 2016, it was announced that Knudstorp would step down as CEO of LEGO, and instead take the position of chairman of the group.