Jeffrey Jr. (May 29, 1940 – October 10, 2024) was an American radio executive and disc jockey (DJ) who specialized in rock-and-roll stations during the 1960s and 1970s.
Jeffrey moved to Boston in March 1967 as the afternoon-drive personality for WRKO, which — as NOW Radio and, later, The Big 68 — dominated New England's teen market in the late 1960s.
He left Boston on October 31, 1969, and became the afternoon drive DJ for Top 40 station WFIL in Philadelphia.
In 1975, Jeffrey and his business partner, Bob Fuller,[1] also a former Maine disc jockey, purchased their first radio station, WBLM, an FM album rock outlet based in Lewiston, Maine.
[2] After the sale of Fuller-Jeffrey Broadcasting, Jeffrey and Fuller formed Atlantic Coast Radio,[3] which owns and operates three radio stations in the Portland market: Jeffrey died of cancer on October 10, 2024, at the age of 84.