The Penney store building is built of stone and has a facade of marble and cast iron, with a flat roof.

It is a small 1-1/2 story frame house, with a gabled roof and clapboarded exterior.

Eventually taken into partnership with one of his employers, he opened the "Golden Rule Store" in Kemmerer in 1902 at a different location on Pine Street (no longer standing).

The store quickly outgrew that space, and in 1904 he moved into the left side of this building, eventually taking it over.

[3] The retailer continues to operate a store in Kemmerer; it is located a short distance away from the historic district, at JC Penney Drive and Pine Avenue.