J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd.

It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.

Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff,[1] and the building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard.

[3] In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district.

[4] In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures.