It is named for former University President and United States Senator J. William Fulbright.

[2] Fulbright College's Creative Writing and Translation programs rank among the top in the nation.

[3] The School of Journalism and Strategic Media at the University of Arkansas is a subdivision of the J. William Fulbright College of Arts and Sciences that teaches and researches news, broadcasting, advertising, public relations, and related media subjects.

The school is located in Kimpel Hall just north of the Walton College of Business.

[12] The school was founded for Walter John Lemke in 1928 and named in his honor posthumously in 1988.