The Series was part of a hybrid investment and sponsorship deal in 2014 when from 2014 and until the end of 2015, it was backed by Extreme and Alistair Gosling and his professional management team.

Video clip from London[2] For 2015[3] and beyond the new management team of Extreme and Niall Gunn [4] were working with new promoters around the world to bring the Drift Allstars brand to arenas, tracks, stadiums and city centers and have added music to the line-up with both bands and DJs being part of the offer.

TV - The 2014 8 x 30 minute part Drift Allstars TV show has been and is broadcast across 39 countries into 95 million household's on the following networks Pan Europe EXTREME TV, UK/Ireland – BT Sports, Bulgaria – BNT, Finland – MTV3, Italy – Fox Sports, Greece – Fox Sports, Cyprus – Fox Sports, Norway – Viasat, Sweden – Viasat, Lithuania – Viasat Baltics, Latvia – Viasat Baltics, Estonia – Viasat Baltics, Romania – Digi Sport, Russia – Auto Plus, UAE – OSN Network, Turkey – Fox Sports, USA – MAV TV, New Zealand – TV3, Asia – Eurosport Asia, Thailand – True Visions[5] It was Formerly and originally known as JDM Allstars when Niall Gunn formed it in 2008, with an inaugural structure of 3 events named the JDM Allstars TRIPLE Crown Series.

These 3 lead events showcased at Teesside Autodrome, Lydden Hill Circuit and Europe's first street course at Wembley Stadium.

Between early 2014 and to the end of 2015 Alistair Gosling and Extreme, who are backed by Kleinwort Benson Bank were supporting running and investing in Drift Allstars to take the brand to the next level.