jpc is a German music-retailer based in Georgsmarienhütte near Osnabrück.

The business was started in 1970 by two university students selling LPs from a wallpapering table to finance their studies.

The growth story of the mail-order business is a case study in German retailing textbooks.

[1] The company now employs 200 people and describes itself as the biggest retailer of classical music in Europe.

[2] jpc also owns its own classical label, cpo, which specialises in lesser known works by German composers and won "Best Label" at the Cannes Classical Awards in 1996.