The channel is aimed at teenagers and young adults between the ages of 13 and 30 years, and features a format similar to MTV and MTVU, airing Christian music videos, and original content such as Christian-themed entertainment and lifestyle programming, along with some church services.

JUCE TV was also available on pay television providers as well as on select digital streaming platforms that offered TBN's six U.S.

It also aired movies with religious and/or inspirational themes, typically on Friday and Sunday evenings, and Saturday afternoons.

Until 2014, JCTV aired "sneak preview" blocks of its programming on TBN on Friday and Saturday late nights.

[3] From February 2013 to February 2015, the network also ran a week-long, semi-annual fundraising event called "Project JCTV" (later renamed Project JUCE); the event features a mix of entertainment and religious-based programs regularly seen on the network's schedule (some organized by program genre in the form of theme days), movies as well as a live three-hour telethon-style program that airs in both during the afternoon and in primetime each day during the "Project JCTV/Project JUCE" event (telecasts of regular programming during the event, including movies, are occasionally interrupted by interstitial segments to encourage viewers to make monetary pledges).