Judges have included Ana Nikolic, Srđan Žika Todorović, Stefan Đurić Rasta, Ivan Tasovac, Nataša Ninković, Ivan Bosiljčić, Danica Maksimović, Aleksandar Milić Mili and Mina Lazarević.

Contestants are interviewed by the show hosts, and then they go on the stage where they talk a bit in front of the judges, usually introducing them to their act.

The top forty, usually referred to as the semi-finalists, are divided into five groups of eight acts, and they compete in live shows for the public vote.

During the second season a companion show was made, called I ja imam talenat (meaning: I have talent as well!).

For the first season, over 2500 acts applied,[1] and the auditions were held in three cities: Belgrade, Novi Sad and Niš.

Over 4000 acts applied,[2] and the auditions took place in 4 cities: Belgrade, Novi Sad, Niš and Kragujevac.

[5] The press reported that Danica and the production company couldn't reach an agreement on how much she would be paid for doing the show, so it was decided that Mina would take her place.

Producers of the third season decided to increase online promotion of the show, and for the first time they made an official YouTube, Facebook and Twitter account for the series.

[7] Press speculation identified Anica Dobra as a possible replacement for Mili and suggested producers were considering renewing the entire judging panel.

[10] For two weeks, auditionees were able to apply via the show's Facebook page, after which time applications were made possible via text message and web registration.

On 29 August, the official Facebook page of the show published photos along with the caption "pre-auditions are in progress", referring to the producer auditions.