[9] Jacaranda Books' strategy was to address the lack of diversity and the culture of risk aversion[10] in the industry by publishing worldwide renowned titles (such as Rest in Power: The Enduring Life of Trayvon Martin) and award-winning authors (including Bernice McFadden, Fiston Mwanza Mujila, Anietie Isong and Irenosen Okojie), some of whom were previously unpublished in the UK.
[14] In 2023 Jacaranda following introduced an advisory board, appointing Dorothy Koomson, Richard Adeshiyan, Lina Liederman, Isabelle Dupuy and Solomon Rose.
[19] A year after the call for submissions, the national press made echo of the campaign,[20] and historical partnerships were begun with the London Library[21] and other partners such as Foyles.
[30] In 2013, staff member Jazzmine Breary contributed[31] to the report Writing The Future: Black and Asian Authors Publishers in the Market Place.
[38] In 2019, staff member Magdalene Abraha left Bloomsbury Publishing to join Jacaranda,[39] and the same year she was named among The Bookseller's rising stars.