[1] He then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

[2] He was the founder and president of the international marketing strategy firm "Trout and Partners".

[3] Trout worked with a number of different client companies, including AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Procter & Gamble, Southwest Airlines, and Xerox.

"[3] In the fall of 2002, Trout began working with the United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming Iraq War.

[4] Trout died of intestinal cancer at his home in Old Greenwich, Connecticut, at the age of 82.