They were members of the United States Football League (USFL) during its final two seasons, 1984 and 1985.

Former Miami Dolphins stars Larry Csonka and Jim Kiick were involved in an advertising campaign for the team, and they apparently had a minor ownership interest as well.

His distinctive voice was already well known in the Jacksonville area due to his long association with both the University of Georgia Bulldogs and the National Football League's Atlanta Falcons.

The Bulls' name was taken from team owner Fred "Bubba" Bullard, a Jacksonville land developer.

However, Breakers owner George Matthews broke off talks when Bullard insisted that coach Dick Coury be fired in favor of Florida State Seminoles coach Bobby Bowden.

The team colors of garnet, orange and silver were taken from the three college football teams most popular in the area; garnet from the Seminoles, orange from the Florida Gators, and silver from the pants worn by the Georgia Bulldogs.

Each side had the team's logo of a streaking bull (one side the mirror image of the other); the two logos were bridged by a series of parallel lines, and the team name was incorporated into the bridge as a silhouette against the parallel lines.

[2] The Bulls made an immediate splash in their first game, in which they blew out the Washington Federals 53–14.

The Bulls were an undisputed success at the gate, running away with the league's attendance title.

They notched the only two crowds of 70,000 or greater in league history, including a throng of 73,227 against the powerful New Jersey Generals on March 4.

Dan Gooch (LB) Charles R. Hunsicker Jr. – Team Chaplain The offseason saw the addition of former NFL MVP QB Brian Sipe to take over as triggerman of Coach Lindy Infante's high octane passing scheme as well as former Heisman Trophy winning HB Mike Rozier.

While Sipe only threw 89 passes before suffering a career-ending injury, an improved defense and the addition of Rozier resulted in a 9–9 record.

The Bulls finished one win short of a playoff spot and led the league in attendance again.

The Bulls had bought the football assets of the Denver Gold during the offseason and were to take on much of that team's staff, including head coach Mouse Davis.

It also attempted to negotiate a merger with the Tampa Bay Bandits, mainly to bring the Bandits' ownership group into the organization, but the eventual deaths of the two leading investors in the Bandits (and their steadfast refusal to go along with the league's plan to move to the autumn in 1986) and the unwillingness of the Orlando Renegades to join in (which would have created a single franchise representing all of Florida) led to those plans being abandoned.

[9] The USFL itself was pursuing a large antitrust lawsuit against the NFL at the time; when they failed to secure a sizable judgment against the older league, the USFL suspended operations and eventually folded.

Owner Fred Bullard was determined from the beginning to put together a strong organization on and off the field.

Many experts believe that had it not been for the Bulls' success, the NFL would not have considered awarding the Jacksonville Jaguars to the city in 1993.

In 1987 the Houston Oilers nearly moved to Jacksonville, in part due to the overwhelming support for the Bulls.

The nearby Matthews Bridge was painted in the garnet main color as a backdrop for the games.