Jaclyn Roxanne Torrey (née Eilers; born July 20, 1990)[2] is an American entrepreneur and internet personality who gained popularity via her YouTube channel.

Beauty retailer Sephora sold more than 25,000 units of "Champagne Pop" within 20 minutes of its release, breaking sales records.

[16] On May 23, 2019, Hill published a YouTube video announcing the launch of her namesake brand, Jaclyn Cosmetics, which included descriptions and swatches of the 20 nude "So Rich Lipstick" shades to be released within the week.

This announcement was initially met with mostly positive reactions from long-time fans but yielded some criticism for her definition of a perfect nude shade, photos that showed some inconsistencies with pigment, and a lack of reviews from others in the beauty community.

On May 30, 2019, 20 nude lipsticks were released through her website and, despite the mild controversy, the product sold out within the first day and seemingly proved to be successful.

[17] Upon the receipt of their orders, customers quickly noticed issues in quality and stated that their lipstick either arrived melted or that it broke after a single-use.

While some defended the brand by saying hot temperatures and shipping conditions were to blame, many continued to voice more pressing concerns on social media.

[18] Hill was quick to refute the claims by stating that she had not seen anyone complain, and suggested that the use of the lipstick in conjunction with other lip products was the cause of compromised quality.

Hill addressed the growing concern on June 12, 2019, by publishing a video to her YouTube channel titled "My Lipsticks", in which she explains the potential causes of damage, extends her apologies to fans and customers, and reiterates to viewers that she intends to compensate those who share their dissatisfaction with her team.