Bror Sven "Jacob" Hård af Segerstad, professionally known as Jacob Hård (born 5 January 1955) is a Swedish sport journalist.

He started his career at Radiosporten on Sveriges Radio in 1980 to then start working for Sveriges Television.

Jacob Hård is also known as the voice of Bo A Orm in Lilla Sportspegelns animated series Zoolympiska spelen.

[1] Media related to Jacob Hård at Wikimedia Commons

This article about a Swedish journalist is a stub.