It is argued that the story of Rama offers a "very powerful imaginative formulation of the divine king as the only being capable of combating evil".
They were about the duo: Bol Siyavar or Siyapat Ramchandra ki jai [victory to Ram, Sita's husband].But in Methodist Quarterly Review, Volume LXII.–1880., Rev.
[44] The VHP, Bharatiya Janata Party and their Sangh Parivar allies used it extensively in their Ayodhya Ram Janmabhoomi movement.
[46] Kar sevaks, led by the Sangh Parivar allies, chanted the slogan of "Jai Shri Ram" when laying a foundation east of the Babri Masjid in August 1992.
[52] Sociologist Jan Breman writes:[53] It is a "Blut und Boden" (blood and soil) movement which aims to purify Bharat (the Motherland) from foreign elements....
The damage that the nation sustained is, to a significant extent, the consequence of the gentleness and indulgence that the people showed in the face of the repressive foreigners.
The softness and femininity that came to be dominant in Hinduism, a change that was wrought by the cunning machinations of the enemy, now must make place for the original, masculine, powerful Hindu ethos.
[55][56] Reacting to his question, a minister in Madhya Pradesh and a senior BJP leader Narottam Mishra replied "I think Rahul Gandhi's knowledge is only limited to children's rhyme 'Baa Baa Black Sheep', the name of Ram is prefixed with 'Shri' which is also used for Lord Vishnu's wife Lakshmi and Sita Ji".
[91] In June 2019, a group of 49 artists, academics and intellectuals wrote a letter to Prime Minister Narendra Modi, requesting him to put a stop "to the name of Ram being defiled" as a war cry.
[93] In July that year, Nobel laureate Amartya Sen stated in a speech that the slogan was "not associated with the Bengali culture",[94] leading to some unknown groups publishing his statement on billboards in Kolkata.
[95] The slogan has also been used to heckle West Bengal Chief Minister Mamata Banerjee on multiple occasions, triggering angry reactions from her.
[95][96][54] The slogan was used by lawyers to celebrate the 2019 Supreme Court decision to allow a Ram temple to be built on the disputed Ayodhya site where a mob had demolished the Babri Masjid mosque in 1992.
The director states that he grew up hearing "Jai Shri Ram" as a benevolent expression, "rooted in our culture", but that the words have become aggressive.
[100] Another song from 2017, "Jai Shree Ram DJ Vicky Mix", hopes for a time in the future in which "there will continue to be a Kashmir but no Pakistan".
[103] In 2022, Jujaru Nagaraju, a handloom weaver in Andhra Pradesh weaved a 60 metre long silk sari with "Jai Sri Ram" written over 30 000 times in 13 Indian languages.